Travel And Tourism Management In India

In India, tourism is  growing at a great pace  in a significant manner, some key areas of concern which need focus is: infrastructure, promotion and marketing at domestic and international levels, skill training and  development, tourism  education, professionalisation of services management, service man skill enhancement .Apart from  challenges of the red corridor, tourism also generates a new source of livelihood, jobs, growth of remote areas, preservation of  culture, enterprise development at the basic level and sustainable environment management.
Potential for the travel and tourism industry in India is enormous. However, at the same time, the industry faces most critical challenge is lack of proper infrastructure.

Issues in domestic travel and tourism industry in India are poor infrastructure,Human resources,poor Service levels,Lack of adequate marketing and promotion,Security and Regulatory issues.

Management

The promotion  and advertising strategies accompanied with  aggressive marketing measures undertaken by the government is aiding influx of tourists. The industry would also benefit from  new forms of tourism and development of niche segments.

Various opportunities are there in ecotourism, adventure tourism, and cruise tourism. Eco-tourism is leading in the development of eco-friendly hotels and tour packages. With increased environment awareness among tourists and laws undertaken by the government and private players, the ecotourism segment is expected to record  growth in the future.

There is immense potential in adventure tourism  and cruise tourism. India’s greatest adventure tourism highlights are Himalayas and its mighty rivers. The irony is that the peak period for adventure tourism is the “lean period” of cultural tourism. Development of adventure tourism  and culture tourism can make India a round-the-year tourist destination. The cruise industry is one of the most revenue generating industries in India yet strong efforts need to be made to develop this industry. Other forms of tourism such as agri tourism, pilgrimage tourism, heritage tourism, and MICE tourism can also be developed for better management of travel and tourism industry.

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Trends of Health & Wellness Tourism

Health and wellness tourism is now an international trend set by the health conscious consumers seeking to enhance their well being through their travel experiences. This type of consumer seeks to look and feel better, to lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress, or to partake in the use of natural supplements like vitamins and minerals to improve and enhance their health.

Resorts and hotels are joining the health spa development craze, although only some resorts are moving into the scope of services currently offered by destination spas. A distinction is made between the health and the wellness aspects.Health tourism refers to those clients with medical conditions who would travel to experience healing therapies. A person who seeks a wellness travel experience, is generally healthy to start with, and seeks therapies to maintain thewell being.

The spa industry segment is regarded as the leading player in health and wellness tourism. In searching for health and wellness travel experiences, travelers can find structured and professionally-delivered programsat several types of spa venues. These include:

Mineral Springs Spa: A spa offering on-site natural mineral, thermal, or sea water, which is used in professionally administered hydrotherapy treatments. This spa typifies the European spa product offering focusing on health and wellness.

Resort/Hotel Spa: This category represents the second largest group of spa facilities in North America. The majority have been or are being developed where the spa is a profitable amenity added to traditional resort vacation opportunities.

In India, with its pool of highly trained and specialised doctors, good healthcare infrastructure facilities, relatively lower cost of treatment and availability of alternative forms of treatment such as Ayurveda, Yoga, Siddha, and Naturopathy is seeing strong growth in health  tourism.

Wellness tourism

Wellness tourism is regarded as a sub-segment of health tourism.  The primary purpose is achieving, promoting or maintaining good health and a sense of well-being. India with widespread presence of Ayurveda, Yoga, Siddha, and Naturopathy, complemented by its spiritual philosophy, is a well-known wellness destination. Wellness tourism includes ayurvedic therapies, spa visits, and yoga meditation. 

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Travel, Hospitality & Aviation Sector: Overview

Tourism as an industry has been traveling with the wild pace of technological advancements and aboard are people from different places and cultures interacting with increasing ease .Since, the globe had been shrunk into a village.

Unlike our predecessors, we can affordably and in a shorter time travel across the world in large numbers comparatively safe. Tourism being one of the biggest and fastest growing industries globally, its benefits and the challenges, keenly observed by governments affects the economic, socio-cultural, environmental and educational resources of nations.

The hospitality industry is much broader than most other industries. The majority of business niches are composed of only a handful of different businesses, but this industry applies to nearly any company that is focused on customer satisfaction and meeting leisurely needs rather than basic ones. While this industry is very broad, there are some defining aspects that are important to understand.

One of the most defining aspects of this industry is that it focuses on customer satisfaction. While this is true of nearly every business, this industry relies entirely on customers’ being happy. This is because these businesses are based on providing luxury services. Very few hospitality businesses provide a basic service that people need, like food or accommodation.

Another defining aspect of this industry is its reliance on disposable income and leisure time. For this reason, the majority of these businesses are for tourists or rich patrons. If disposable income decreases due to a slump or recession, then these are often the first businesses to suffer because customers won’t have the extra money to enjoy their services.

Transport is another essential element of tourism, providing the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Moreover, the transport industry can be a major beneficiary of tourism because of the additional passenger demand that may be generated. Aviation is an increasingly important mode of transport for tourism markets. 

Whilst geography has meant that, in modern times, air travel has always been the dominant mode for long distance travel and much international tourism, moves towards deregulation, and in particular the emergence of the low cost carrier sector, have also increased aviation's significance for short and medium haul tourism trips.

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Indian Tourism and Hospitality Industry

India is a potential market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists. In India, where the contribution of service sector is approximately 65% to the total economy of the country, travel & tourism plays a vital role in overall development of the nation. A significant segment of service industry of India, tourism has benefited the country in so many areas. 

 The Indian tourism and hospitality industry has materialized as one of the key drivers of growth among the services sectors in India. It contributes to 7 percent to the National GDP and 8.78 percent of the total employment in the country. Constant transformation, functional growth and improving standards have gained the hospitality industry of India approval all over the world. 

Tourism in India has generated immense employment opportunities and is a vital source of foreign exchange for the country. This is a sunrise sector which has seen constant growth over the years. Advent of technology and awareness about travel amongst the people has added a new dimension to this industry. There is seen a change in consumer behavior, which has given new forms and purposes behind the travel. Increase in disposable income and rise in living standards of people have stimulated the growth of the industry and thus making it major employment and revenue generating sector.

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India's First Tourism Song Bharat Ke Dwar Hein Khule Swagat me Aapke

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