Travel and Tourism Scenario

Tourism is a global industry that has played a dominant role in the development of many destinations and communities around the world building and transforming their economies from long time low to a new height. In order to ensure the long term sustainability of the industry in their destination and tourism development, it drew upon free and abundantly available natural, historical, social and cultural resources.

Tourism can provide tremendous economic and employment opportunities in the developing nations. Another challenge faced by the developing nations is unemployment (not only of the uneducated but also of the educated youth). Tourism seems to be ideally suited for absorbing vast human resource potential that we have in our country. From airports to hotels, artifacts to handicrafts, transport to entertainment tourism industry is capable of providing numerous employment opportunities due to multiplier effect.

Why tourism Matters

International tourist arrivals reached 1,138 million in 2014, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism Barometer. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery.

The number of international tourists (overnight visitors) reached 1,138 million in 2014, 51 million more than in 2013. With an increase of 4.7%, this is the fifth consecutive year of above average growth since the 2009 economic crisis. Travel & Tourism’s direct contribution to world gross domestic product (GDP) and employment in 2014 was US$2.4 trillion (2014 prices) and 105 million jobs respectively and Asia has remained the key growth driver for the world outbound travel market once more this year with a growth rate of 8% in the first eight months. Moreover for 2015 Asia is expected to outpace the rest of the globe again with 8% growth in outbound trips, the World Travel Monitor Forum in Pisa heard.

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Travel And Tourism Management In India

In India, tourism is  growing at a great pace  in a significant manner, some key areas of concern which need focus is: infrastructure, promotion and marketing at domestic and international levels, skill training and  development, tourism  education, professionalisation of services management, service man skill enhancement .Apart from  challenges of the red corridor, tourism also generates a new source of livelihood, jobs, growth of remote areas, preservation of  culture, enterprise development at the basic level and sustainable environment management.
Potential for the travel and tourism industry in India is enormous. However, at the same time, the industry faces most critical challenge is lack of proper infrastructure.

Issues in domestic travel and tourism industry in India are poor infrastructure,Human resources,poor Service levels,Lack of adequate marketing and promotion,Security and Regulatory issues.

Management

The promotion  and advertising strategies accompanied with  aggressive marketing measures undertaken by the government is aiding influx of tourists. The industry would also benefit from  new forms of tourism and development of niche segments.

Various opportunities are there in ecotourism, adventure tourism, and cruise tourism. Eco-tourism is leading in the development of eco-friendly hotels and tour packages. With increased environment awareness among tourists and laws undertaken by the government and private players, the ecotourism segment is expected to record  growth in the future.

There is immense potential in adventure tourism  and cruise tourism. India’s greatest adventure tourism highlights are Himalayas and its mighty rivers. The irony is that the peak period for adventure tourism is the “lean period” of cultural tourism. Development of adventure tourism  and culture tourism can make India a round-the-year tourist destination. The cruise industry is one of the most revenue generating industries in India yet strong efforts need to be made to develop this industry. Other forms of tourism such as agri tourism, pilgrimage tourism, heritage tourism, and MICE tourism can also be developed for better management of travel and tourism industry.

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Trends of Health & Wellness Tourism

Health and wellness tourism is now an international trend set by the health conscious consumers seeking to enhance their well being through their travel experiences. This type of consumer seeks to look and feel better, to lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress, or to partake in the use of natural supplements like vitamins and minerals to improve and enhance their health.

Resorts and hotels are joining the health spa development craze, although only some resorts are moving into the scope of services currently offered by destination spas. A distinction is made between the health and the wellness aspects.Health tourism refers to those clients with medical conditions who would travel to experience healing therapies. A person who seeks a wellness travel experience, is generally healthy to start with, and seeks therapies to maintain thewell being.

The spa industry segment is regarded as the leading player in health and wellness tourism. In searching for health and wellness travel experiences, travelers can find structured and professionally-delivered programsat several types of spa venues. These include:

Mineral Springs Spa: A spa offering on-site natural mineral, thermal, or sea water, which is used in professionally administered hydrotherapy treatments. This spa typifies the European spa product offering focusing on health and wellness.

Resort/Hotel Spa: This category represents the second largest group of spa facilities in North America. The majority have been or are being developed where the spa is a profitable amenity added to traditional resort vacation opportunities.

In India, with its pool of highly trained and specialised doctors, good healthcare infrastructure facilities, relatively lower cost of treatment and availability of alternative forms of treatment such as Ayurveda, Yoga, Siddha, and Naturopathy is seeing strong growth in health  tourism.

Wellness tourism

Wellness tourism is regarded as a sub-segment of health tourism.  The primary purpose is achieving, promoting or maintaining good health and a sense of well-being. India with widespread presence of Ayurveda, Yoga, Siddha, and Naturopathy, complemented by its spiritual philosophy, is a well-known wellness destination. Wellness tourism includes ayurvedic therapies, spa visits, and yoga meditation. 

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Indian Tourism and Hospitality Industry

India is a potential market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists. In India, where the contribution of service sector is approximately 65% to the total economy of the country, travel & tourism plays a vital role in overall development of the nation. A significant segment of service industry of India, tourism has benefited the country in so many areas. 

 The Indian tourism and hospitality industry has materialized as one of the key drivers of growth among the services sectors in India. It contributes to 7 percent to the National GDP and 8.78 percent of the total employment in the country. Constant transformation, functional growth and improving standards have gained the hospitality industry of India approval all over the world. 

Tourism in India has generated immense employment opportunities and is a vital source of foreign exchange for the country. This is a sunrise sector which has seen constant growth over the years. Advent of technology and awareness about travel amongst the people has added a new dimension to this industry. There is seen a change in consumer behavior, which has given new forms and purposes behind the travel. Increase in disposable income and rise in living standards of people have stimulated the growth of the industry and thus making it major employment and revenue generating sector.

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